Marketing

Master of Business Administration in Marketing Degree Programs

A marketing MBA will prepare you for a managerial career by teaching you about areas like consumer behavior, brand strategy and sales. You can enroll in a full-time, part-time or executive track program, and you can even earn your MBA online. Read more about these program formats, and explore the typical coursework in a graduate marketing program. Find out what jobs you could pursue with this MBA. Schools offeringBusiness degrees can also be found in these popular choices.

What Will I Learn in a Marketing MBA Degree Program?

As the name suggests, the MBA is a business degree. However, most programs will allow you to take numerous graduate-level courses in marketing, whether they are elective or required classes. In some programs, you can declare a concentration in marketing or marketing management. In some cases, you can select specific concentrations within the marketing discipline, such as advertising, product management or business-to-business marketing. Even in standard MBA programs without marketing concentrations, course curricula for MBA programs are often highly customizable, allowing you to focus on your chosen career by taking several advanced marketing electives.

The amount of marketing courses you take will differ based on your elective choices and the presence or absence of a marketing-related concentration. Topics covered in marketing courses that are frequently part of MBA curricula may include brand management, market research, pricing strategy, marketing communications and product launch techniques. If your curriculum focuses heavily on marketing, you may also take courses covering such topics as new venture creation, consumer satisfaction programs, business-to-business sales, profitability analysis and e-marketing. Regardless of your concentration, all MBA students gain an in-depth education into the foundations of business. Common examples of relevant courses in this area include managerial accounting, economics, organizational behavior, operations management, entrepreneurship and business law.

Common Courses Market research, e-marketing, profitability analysis, brand management, marketing communications
Executive MBA Topics Managerial communications, macroeconomics, leadership, global financial markets
Degree Duration Typically one to three years, depending upon chosen program and student’s status
Potential Career Focuses Brand promotion, pricing strategy, market research, marketing management

What Will I Learn in an Executive-Level Program?

The Executive MBA is a fast-track, part-time program that focuses on teaching advanced managerial concepts along with the standard business and marketing MBA coursework. Despite its part-time format, the executive MBA differs from weekend and evening programs in that it is designed specifically for students who already have a wealth of professional experience in the business or marketing industries. Also, because of the accelerated course pace, you can often earn your degree in under two years. Because executive MBA programs are designed for current working professionals, admission is highly selective, and acceptance often requires an in-depth interview and several professional references. Topics covered in executive MBA programs include leadership, macroeconomics, global financial markets and effective managerial communications.

How Are These Degree Programs Structured?

MBA programs generally require the completion of core, concentration and elective classes. The exact number of courses you’ll have to take depends on what kinds of business and marketing courses you completed as an undergraduate student. Most schools offer both full and part-time MBA programs, so earning an MBA is still a realistic option if you’re a current marketing professional and need to balance school with work. Full-time MBA programs can generally be completed in approximately two years. Some schools even offer accelerated programs, which can be completed in 12 to 18 months, to highly experienced candidates. Completion time for part-time programs depends on how much time you have to devote to your studies, but students who attend evening or weekend courses can generally earn their degrees in two and a half to three years.

If personal or professional obligations prevent you from attending classes at a physical, on-campus location, you can also earn your marketing MBA degree through an accredited distance learning program. Many colleges offering traditional MBA programs have also developed online programs that will give you the same education and degree as the on-campus equivalent. Course requirements for online programs are completed through teaching and learning networks such as Blackboard Vista or Web CT, so all you’ll need to meet graduation requirements is an internet-connected computer. Additional software, like Microsoft Word or Adobe Acrobat Reader, may also be required. You can access or submit all mandatory course materials, such as lecture notes, assignments and exams, through online learning platforms.

What Can I Do with This Degree?

A marketing MBA degree will prepare you for a career as a marketing manager; however, your professional options don’t end there. There are many sectors of the marketing industry in which you can pursue a managerial career, including general marketing management, brand promotion, market research and pricing strategy. The U.S. Bureau of Labor Statistics (BLS) reports that a MBA degree with a marketing focus is generally sufficient preparation for a marketing manager career (www.bls.gov). However, education does not take the place of experience. Prospective employers will likely expect you to have a solid professional marketing foundation before considering you for a managerial position.

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